Senior Brand Designer and Art Director with 30+ years building visual identities, packaging systems, and campaign creative for major consumer brands across Brazil and Australia.
Started doing packaging design at Oz Design in São Paulo whose clients included Kraft Foods Brasil and Unilever. A few studios and years latter I dropped advertising school to study graphic design at Escola Joso - Centre de Còmic i Arts Visuals in Barcelona, and sharpened my craft at the School of Visual Arts Summer Class in New York under Milton Glaser. That mix of old-school craft discipline and international exposure has shaped how I approach every brief since.
Over two decades I've led brand and creative direction for clients in Brazil including 5àSec, Bob's, Salsaretti, Mattel, Carrefour, Cervejaria Petrópolis, Cidade Imperial and Suhai Seguros. Across identity systems, advertising, logo design, packaging, digital campaigns and retail POP.
In recent years I've integrated AI tools (Claude, Gemini, MidJourney, Firefly, Krea, Nano Banana and Flow) into my workflow as a creative accelerator, producing high-quality brand imagery faster without losing strategic direction.
Started doing packaging design at Oz Design in São Paulo whose clients included Kraft Foods Brasil and Unilever. A few studios and years latter I dropped advertising school to study graphic design at Escola Joso - Centre de Còmic i Arts Visuals in Barcelona, and sharpened my craft at the School of Visual Arts Summer Class in New York under Milton Glaser. That mix of old-school craft discipline and international exposure has shaped how I approach every brief since.
Over two decades I've led brand and creative direction for clients in Brazil including 5àSec, Bob's, Salsaretti, Mattel, Carrefour, Cervejaria Petrópolis, Cidade Imperial and Suhai Seguros. Across identity systems, advertising, logo design, packaging, digital campaigns and retail POP.
In recent years I've integrated AI tools (Claude, Gemini, MidJourney, Firefly, Krea, Nano Banana and Flow) into my workflow as a creative accelerator, producing high-quality brand imagery faster without losing strategic direction.
Skills
Art Direction, Brand Design, Branding, Creative Direction, Identity Systems, Logo Design, Packaging, Image Editing, Generative Content Creation, Promo, Point of Purchase, Presentations, Social Media, UI/UX and Drone Photography.
Education
Escola Panamericana de Arte, Graphic Design, São Paulo 1984 - Escola Joso Centre de Còmic i Arts Visuals, Graphic Design, Barcelona 1992 - School of Visual Arts, Milton Glaser Summer Program, New York 1996 - MAM Museu de Arte Moderna, Art History: Western Art, from Renaissance to Counterculture, São Paulo 2003 - Social Media Week NY, Scott Belsky Panel, New York 2012 - Miami Ad School, UX Design, São Paulo 2015 - EBAC Escola Britânica de Artes Criativas, Creating Iconic Identities, São Paulo 2022 - Laje / Ana Couto, The Branding Impact São Paulo 2022 - ESPM Escola Superior de Propaganda e Marketing, Creative Production with Ai: Prompts and Tools for Images and Videos, São Paulo 2024 - Laje / Ana Couto, Essential Branding 2026 São Paulo.