Founded by Dom Francisco de Orleans e Bragança, a member of the Brazilian Imperial Family, Cidade Imperial was born as a craft brewery before evolving into a national brand. Following its acquisition by a major brewing group, the challenge was to transform its identity for a broader audience without losing its premium heritage.
As Brand Designer, I led the rebranding process, creating a cohesive visual identity that included logo refinement, a packaging system, a new color palette, can line, bottle design development, and launch communications -Â building a scalable brand prepared for mainstream growth.
