Estella is a brand created for Santillana Group, one of the leading providers of educational solutions across Latin America, serving both public and private education systems.
Designed as an online development platform, Estella empowers students and teachers with continuous learning opportunities, helping them grow their skills anytime, anywhere.
The visual identity was inspired by the meaning behind the name Estella - a symbol of light that guides, inspires, and reveals new possibilities.
Like a firefly illuminating the darkness, the brand represents knowledge as a source of confidence and transformation.
The result is a brand that balances clarity with warmth, technology with humanity, and functionality with elegance, creating an experience that educators can trust and enjoy.
