Salsaretti & Chef Fogaça.
In 2023, Salsaretti, a Brazilian brand known for its condiments and tomato-based products, set out to refresh its image and strengthen its connection with a new generation of consumers.
The strategy was built around a campaign featuring Chef Henrique Fogaça, long-time judge of MasterChef Brasil, bringing together food culture, personality, and a spicier, more contemporary expression of the brand.
I was responsible for translating this strategy into a cohesive visual experience: from creative direction and art direction to thematic packaging design.
Our focus was to create a work that felt energetic and distinctive while staying rooted in Salsaretti's recognizable brand world, turning the campaign into a broader expression of the brand.
Photos: Egon Jais
